Cookie Policy
Last Updated: December 16, 2025
1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.
2. Types of Cookies We Use
2.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas. The website cannot function properly without these cookies.
- Session management
- Security features
- Form submission
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Page views and traffic sources
- Time spent on pages
- User navigation patterns
- Device and browser information
2.3 Marketing Cookies
These cookies track your online activity to help deliver more relevant advertising and limit the number of times you see an advertisement.
- Meta (Facebook) Pixel for conversion tracking
- UTM parameter tracking for campaign attribution
- Remarketing tags
2.4 Preference Cookies
These cookies enable the website to remember information that changes the way the website behaves or looks, such as your preferred language or region.
3. Specific Cookies We Use
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie preferences | 1 year |
| utm_params | Tracks marketing campaign source | 30 days |
| _fbp | Meta Pixel tracking | 90 days |
4. Third-Party Cookies
We use services from third-party providers that may set cookies on your device:
- Meta (Facebook): For conversion tracking and remarketing through Meta Pixel
- Google Services: For analytics and site optimization (if applicable)
5. Managing Cookie Preferences
You have several options to manage cookies:
5.1 Cookie Consent Banner
When you first visit our website, a cookie consent banner allows you to accept or decline non-essential cookies.
5.2 Browser Settings
Most browsers allow you to control cookies through their settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Cookies and site permissions
5.3 Opt-Out Tools
You can opt out of targeted advertising by visiting: Your Online Choices or NAI Opt-Out
6. Impact of Blocking Cookies
While you can block or delete cookies, this may impact your experience on our website. Some features may not function properly, and we won't be able to remember your preferences or provide personalized content.
7. Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated version will be indicated by the "Last Updated" date.
8. Contact Us
If you have questions about our use of cookies, contact us at: privacy@assetresolve.com